(Beginner → Advanced)

Module 1: Introduction to Facebook Ads

• What is Meta Ads?

• Ad placements

• Business Manager vs Ads Manager

Module 2: Business Manager Setup

• Create Business Account

• Add pages, ad accounts

• Roles & permissions

• Pixel + Events setup

Module 3: Facebook Ads Structure

• Campaign → Ad Set → Ad

• Objectives (Awareness, Traffic, Leads, Sales)

Module 4: Target Audience

• Core audience

• Custom audience

• Lookalike audience

• Retargeting strategies

Module 5: Facebook Pixel

• What is pixel

• Install pixel

• Standard events & custom conversions

Module 6: Campaign Types

• Traffic

• Engagement

• Leads (Instant Form)

• Sales / Purchase

• WhatsApp Leads ads

Module 7: Ad Creatives

• Image ads

• Carousel ads

• Video ads

• Copywriting formula

• CTA optimization

Module 8: Budget & Bidding

• Daily vs Lifetime budget

• Manual vs Automatic bidding

• CPM, CPC, CPL, CPA explained

Module 9: Optimization

• Improve CTR

• Reduce CPC

• Split testing (A/B test)

• Scaling strategies (Vertical & Horizontal)

Module 10: Reporting & Analytics

• Breakdown reports

• Pixel analytics

• ROAS calculation