Google Ads
About Course
What to expect in a good Google Ads course
A solid course will cover:
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Google Ads fundamentals: how the platform works, auction, quality score
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Keyword research & match types
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Campaign structuring: campaigns, ad groups, targeting
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Ad creation & ad formats (search, display, video, shopping)
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Bidding & budget strategies
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Conversion tracking, analytics & measurement
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Optimization & testing
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Advanced topics: remarketing, audience targeting, automation
Recommended courses & resources
Here are some high-quality options:
| Course / Platform | Description / Pros | Notes |
|---|---|---|
| Google Skillshop | Official Google training, free, many learning paths, and you can get Google Ads certified. Skillshop+2Google Help+2 | Excellent for learning the exact tools and for certification |
| Alison – Diploma in Google Ads | Free course that teaches how to use Google Ads to drive traffic. Alison | Good for starting out |
| Udemy – The Complete Google Ads Masterclass 2025 | Covers strategies, campaign types, conversion tracking, etc. Udemy | Paid, often discounted |
| Coursera – Google Ads / related projects | E.g. “Google Ads for Beginners” – short guided project to build hands-on skills. Coursera+1 | Good for learning via projects |
| HubSpot Academy – Google Ads lesson | A free module to get started with Google Ads basics. HubSpot Academy | Useful as a supplementary resource |
| LinkedIn Learning – Google Ads courses | Covers everything from beginner to advanced levels. LinkedIn | Subscription model |
| MyGreatLearning – Free Google Ads course | Covers basics, search, display, video campaigns. Great Learning | Especially useful for Indian learners |
| Grow with Google – Digital Marketing & E-commerce Certificate | Broader program including Google Ads among other digital marketing skills. Grow with Google+1 | Good if you want a wider digital marketing foundation |
What I suggest for you
If I were you, here’s how I’d go:
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Start with Skillshop to get the official Google Ads fundamentals (free, official).
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Pick a practical (hands-on) course like the Udemy Masterclass or the Coursera guided project to practice creating real campaigns.
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Complement with free resources (Alison, HubSpot, etc.).
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Try to run a small campaign yourself (even with a small budget) to apply what you learn.
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Go for the Google Ads certifications (via Skillshop) to validate your skills.
