Google Ads Full Course for Freelancers (Live Practical)

📘 Sample Google Ads Course Syllabus (Beginner → Advanced)

Module 1: Introduction to Google Ads

• What is Google Ads

• How auctions & bidding work

• Account structure (Account → Campaign → Ad group → Ads)

Module 2: Keyword Research

• Keyword types: Broad, Phrase, Exact

• Negative keywords

• Tools: Keyword Planner

Module 3: Search Campaign Setup

• Conversion tracking

• Budget & bidding

• Ad extensions

• Quality score optimization

Module 4: Display Ads

• Responsive ads

• Audience targeting

• Placements & exclusions

Module 5: Video (YouTube) Ads

• Skippable / Non-skippable

• Targeting

• CPV bidding

Module 6: Performance Max & Shopping Ads

• Merchant center

• Product feed

• Smart bidding

Module 7: Optimization & Scaling

• CTR increase

• CPC reduction

• Improving ROAS

• A/B Testing ads & landing pages

Module 8: Reporting & Analytics

• Google Analytics

• Conversion tracking

• Custom dashboards