Google Ads Full Course for Freelancers (Live Practical)
About Course
📘 Sample Google Ads Course Syllabus (Beginner → Advanced)
Module 1: Introduction to Google Ads
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What is Google Ads
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How auctions & bidding work
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Account structure (Account → Campaign → Ad group → Ads)
Module 2: Keyword Research
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Keyword types: Broad, Phrase, Exact
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Negative keywords
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Tools: Keyword Planner
Module 3: Search Campaign Setup
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Conversion tracking
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Budget & bidding
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Ad extensions
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Quality score optimization
Module 4: Display Ads
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Responsive ads
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Audience targeting
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Placements & exclusions
Module 5: Video (YouTube) Ads
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Skippable / Non-skippable
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Targeting
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CPV bidding
Module 6: Performance Max & Shopping Ads
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Merchant center
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Product feed
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Smart bidding
Module 7: Optimization & Scaling
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CTR increase
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CPC reduction
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Improving ROAS
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A/B Testing ads & landing pages
Module 8: Reporting & Analytics
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Google Analytics
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Conversion tracking
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Custom dashboards